Legal

Privacy Policy

Last updated: June 2026.

PRIVACY POLICY

1. Introduction

House And Land Packages Pty Ltd (ABN 92 631 641 408) ("HALP", "we", "us", or "our") operates multiple property and business directory platforms including:

www.halp.com.au
www.boutiquedevelopments.com.au
Associated websites within our network

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). "Personal Information" has the meaning given in the Privacy Act, being in sum — Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in material form or not.

This Privacy Policy explains how we collect, use, store, disclose, and manage your personal information we collect either from you when you use our websites, services, and platforms or otherwise interact with us, or from third parties.

2. Information We Collect and How we Collect it

2.1 Personal Information

We may collect the following types of personal information: contact information (name, email address, phone, mailing address, suburb, state, postcode); property-related information (search preferences, budget, preferred locations and school zones, property type, investor or owner-occupier status); professional information for business listings (business name, ABN/ACN, address, licenses, PI insurance, trust account details for verification, logo, service areas); mortgage and finance information (income, employment status, deposit, current commitments, credit-related information via third-party providers only); account information (username, encrypted password, preferences, subscription and payment history, saved searches, communication preferences); inquiry and communication data (contact form messages, email correspondence, phone call records, feedback, customer support interactions).

2.2 Automatically Collected Information

When you visit our websites we automatically collect technical information (IP address, device identifiers, browser type, operating system, device type, screen resolution), usage data (pages visited, time on page, search queries, properties viewed and saved, click paths, referral sources, date and time of access), and location data (general location by IP; precise location if you grant permission on mobile devices; location preferences for property searches).

2.3 Information from Third Parties

We may receive information about you from real estate agents, developers and builders you contact through our platform; mortgage brokers and financial service providers in our network; property data providers and aggregators; credit reporting agencies (with your consent); social media platforms (if you connect or share); marketing and analytics service providers; government databases (school zone and demographics); and your employer or organisation you work with, in the course of our dealings with them.

2.4 Information You Choose to Provide

We may also collect information when you subscribe to newsletters, register for an account, complete mortgage calculators, download resources, submit property or business directory entries, participate in surveys, provide reviews or testimonials, or attend our events or webinars.

3. How We Use Your Information

3.1 Primary Uses

Service delivery: provide access to our property search and discovery platforms; connect you with developers, builders and agents; facilitate mortgage broker connections; deliver school zone information and property insights; process and display property listings; manage business directory listings and subscriptions.

Communication: respond to inquiries; send property alerts; send mortgage rate updates and finance information; send service notifications; communicate account and subscription information.

Platform improvement: analyse usage patterns; develop new features; conduct market research; test and optimise performance; improve search algorithms.

Marketing (with consent): newsletters about property market trends; information about new developments; promote partner services; promotional campaigns; educational content.

3.2 Legitimate Interests

We may also process your information for legitimate business interests including preventing fraud, enforcing our Terms of Service, protecting our legal rights, complying with legal obligations, managing and improving our business operations, and conducting business analytics.

4. Information Sharing and Disclosure

4.1 When We Share Your Information

Property industry partners (developers, builders whose listings you inquire about; real estate agents; property management companies; project marketing teams). Financial services partners (HALP Home Loans mortgage brokers, lenders and aggregators). Professional service providers (conveyancers, solicitors, building inspectors and valuers, removalists and utility connection services — upon request). Technology and service providers (AWS hosting and backups, Pipedrive, ActiveCampaign, Google Drive, Google Workspace, Stripe, Google Analytics, marketing automation, SMS providers). Business operations (related bodies corporate, professional advisors, business purchasers or successors). Legal requirements (government agencies and law enforcement, courts and tribunals, regulatory authorities).

4.2 How We Share Information

Property listing inquiries: When you submit an inquiry about a specific property listing through our platform, your inquiry goes directly to the listing agent, developer or builder. HALP does not store or process these property-specific inquiries; the property advertiser becomes the data controller for your inquiry; you should review the advertiser's privacy policy; we facilitate the connection but do not retain your inquiry data.

General platform inquiries (Contact Us, Join Us, Advertise With Us): your information is collected and stored by HALP in our CRM systems (Pipedrive, ActiveCampaign); supporting documentation may be stored in Google Drive; we use this information to respond to your inquiry and provide services, and may follow up by email or phone.

Business directory: If you list your business in our professional directory, your business information will be publicly displayed including business name, services, contact details and any information you choose to provide.

Aggregated data: We may share anonymised, aggregated data that does not identify you personally for industry reporting, market analysis and research.

4.3 No Sale of Personal Information

We do not sell your personal information. Sharing is done with your consent, to provide services you've requested, with service providers who assist us, for the permitted purposes above, or as required by law.

5. Data Security and Storage

We implement SSL encryption in transit, encrypted storage, secure authentication and access controls, regular security assessments, restricted access on a need-to-know basis, secure AWS data centres, regular AWS backups, PCI-DSS compliant payment processing via Stripe, and staff training on privacy and data security. Payment security is handled by Stripe (PCI-DSS Level 1); HALP does not store complete credit card numbers.

Retention: account information — active + 7 years after closure; inquiry and communication records — up to 7 years; transaction records — 7 years; marketing data — until you unsubscribe; website analytics — typically 26 months. After the retention period we securely delete or anonymise your personal information where practical.

Storage locations: secure servers in Australia, AWS (hosting and backups), Pipedrive (CRM), ActiveCampaign (marketing automation), Google Drive (documents), Stripe (payment processing).

6. Cookies and Tracking Technologies

We use essential cookies (required for site functionality), analytics cookies (Google Analytics), functional cookies (preferences and saved searches), and marketing cookies (with your consent). You can manage cookies via your browser, our cookie consent banner, or third-party opt-out tools. We may also use web beacons, pixel tags, local storage, and social media widgets.

7. Your Privacy Rights

Access and correction — you may request access to and correction of the personal information we hold; contact privacy@halp.com.au.

Opt-out and unsubscribe — click "unsubscribe" in marketing emails, reply "STOP" to SMS, update account preferences, or contact us.

Account deletion — request at privacy@halp.com.au; we confirm identity, delete your account and personal information subject to legal retention requirements, and notify you once complete.

Data portability — you may request a copy of your personal information in a commonly used, machine-readable format.

Complaint process — contact our Privacy Officer at privacy@halp.com.au. We acknowledge within 7 days and respond within 30 days. If unsatisfied, contact the OAIC at www.oaic.gov.au, 1300 363 992, enquiries@oaic.gov.au.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If we become aware of collection without parental consent we will delete it promptly.

9. Third-Party Links and Services

Our websites may contain links to third-party services (property developer sites, mortgage lenders, social media). We are not responsible for their privacy practices. Third-party services we use: AWS, Google Analytics, Pipedrive, ActiveCampaign, Google Drive, Stripe, and social media platforms.

10. International Data Transfers

Some service providers are located overseas or store data on international servers. Where practical we ensure the recipient country has privacy protections substantially similar to Australia, or we have appropriate contractual protections in place, or we have your consent. Data may be transferred to the United States (AWS, Stripe, Google, Pipedrive, ActiveCampaign) and EU countries.

11. Marketing and Direct Marketing

With your consent we may send property listings and alerts, newsletter and market updates, information about new developments, home loan updates, educational content, and promotional offers. You can opt out at any time via unsubscribe links, account preferences, replying STOP to SMS, or unsubscribe@halp.com.au. We do not share your information with third parties for their own direct marketing without your explicit consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or laws. When we make material changes we update the "Last Updated" date, notify account holders via email, and display a prominent notice.

13. Contact Us

Privacy Officer — Email: privacy@halp.com.au · Phone: 1300 137 406 · Mail: 235 Glen Huntly Road, Elsternwick VIC 3185.

14. Frequently Asked Questions

Q1. What personal information does HALP collect?

Contact details, property search preferences, mortgage and finance information, business listing details, account information, and technical data such as your IP address and browsing activity. See section 2 for the full list.

Q2. How does HALP use my information?

To deliver our property search, business directory and home loan connection services; respond to inquiries; improve our platforms; and — with your consent — send marketing communications.

Q3. Does HALP sell my personal information?

No. We share it only with your consent, with service providers, with partners you've asked us to connect you with, or where required by law.

Q4. How can I access, correct or delete my information?

Email privacy@halp.com.au. We verify your identity and respond within 30 days.

Q5. How do I opt out of marketing?

Click "unsubscribe" in any marketing email, reply "STOP" to SMS, update account preferences, or email unsubscribe@halp.com.au.

Q6. How do I make a privacy complaint?

Contact our Privacy Officer at privacy@halp.com.au. We acknowledge within 7 days and respond within 30 days. If unsatisfied, contact the OAIC.